E-Commerce and Privacy Alert
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July 9, 2012


Online and social media have revolutionized the way companies interact with their customers – allowing them to target customer interests and engage customers much more directly.

Entering into the world of social media, however, may pose reputational challenges. On-line stores and e-commerce platforms encourage customers to post reviews about the products they offer. Numerous companies directly prompt their customers to “like” them on Facebook or to comment on Twitter about their consumer experiences. But what if the responses customers post are less than glowing? Most critically, what if a company is the target of defamatory falsehoods? Many companies simply are not prepared to address the consequences of such behaviors.

Writing for The Social Media Monthly, our lawyers Mary Gately and Victoria Bruno look at the speech and defamation issues companies should be aware of in an age when
e-commerce meets social media.

Learn more.


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DLA Piper’s leading global and domestic privacy practice counsels on the issues and risks involved in doing business in a global electronic world and helps companies develop legally compliant solutions anywhere they do business.

For more information about ways your company may address this issue, please contact:

Mary Gately

Victoria Bruno


Our alert, “Health care at the crossroads: the Supreme Court’s decision on the Affordable Care Act.”


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