TIPS FOR NAVIGATING DEFAMATION ISSUES IN SOCIAL
and social media have revolutionized the way
companies interact with their customers – allowing
them to target customer interests and engage
customers much more directly.
into the world of social media, however, may pose
reputational challenges. On-line stores and
e-commerce platforms encourage customers to post
reviews about the products they offer. Numerous
companies directly prompt their customers to
“like” them on Facebook or to comment on Twitter
about their consumer experiences. But what if the
responses customers post are less than glowing?
Most critically, what if a company is the target
of defamatory falsehoods? Many companies simply
are not prepared to address the consequences of
Writing for The Social
Media Monthly, our lawyers Mary
Gately and Victoria
Bruno look at the speech and defamation issues
companies should be aware of in an age when
e-commerce meets social media.
by DLA Piper
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